by Aaron Brauch | Mar 29, 2017 | Marketing & Sales
Aaron Brauch describes the consulting and coaching services of Strategic Life Skills. Aaron Brauch, Leadership & Management Consultant Helping Entrepreneurs Build Exceptionally Profitable Businesses and Enjoy Outstanding Lives. Contact me today to build...
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by Aaron Brauch | Feb 1, 2016 | Marketing & Sales
Now that we’ve developed a list of your “Ideal Clients”, including their characteristics, it’s time to look at the benefits those clients receive from you and your product or service. Remember, this is not a list of the “features” of your product or...
by Aaron Brauch | Jan 15, 2016 | Marketing & Sales
To effectively target your marketing you need to know who you are “targeting” and what the key benefits your product or service provides for them. The best way to do this is to first decide who your ideal clients are THEN build your marketing messages to attract...
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by Aaron Brauch | Oct 21, 2015 | Marketing & Sales
Referrals are by far the best source of new business. Especially when your ideal clients are sending you more ideal clients. To do this, you want to “teach your clients how to sell you.”People send you referrals for their own reasons (motivations), not...
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by Aaron Brauch | Oct 1, 2015 | Marketing & Sales
Marketing is the most critical function of any business. Marketing communicates to the market that your product or service solves people’s problems or fulfills their desires … the only things for which your business will be paid. Marketing...
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by Aaron Brauch | Sep 23, 2015 | Marketing & Sales
Think you are in the car, real estate, or insurance business? Think again. The primary product any business sells—the one most likely to be rejected or praised publicly—is the experience of interacting with your company. It is your company’s “client...
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