What Are Your Key Client Benefits?

What Are Your Key Client Benefits?

Now that we’ve developed a list of your “Ideal Clients”, including their characteristics, it’s time to look at the benefits those clients receive from you and your product or service.  Remember, this is not a list of the “features” of your product or service. ...
Who Are Your Ideal Clients?

Who Are Your Ideal Clients?

To effectively target your marketing you need to know who you are “targeting” and what the key benefits your product or service provides for them.  The best way to do this is to first decide who your ideal clients are THEN build your marketing messages to attract...
Marketing is Everything.

Marketing is Everything.

Marketing is the most critical function of any business.  Marketing communicates to the market that your product or service solves people’s problems or fulfills their desires … the only things for which your business will be paid.  Marketing brings in the...